The aim of the We Care Film Festivals is to create awareness about disability issues through the medium of films and to foster integration in society by spreading the message of ability. The festival is aimed at giving a fillip to the rights-based approach where persons with disability are considered persons first. We Care aims to remove the myths, misconceptions, prejudices and stereotypes about disabled and disability among society through the medium of films.
BROTHERHOOD, a socio-cultural organization, has been organizing various orientation, interaction and association programmes to bridge the gap in perception between children with disability and other children in schools since 1994 through the ORIENTATION, INTERACTION AND ASSOCIATION MODEL (OIA MODEL). The OIA model is recognized by the United Nations Volunteers (UNV) during the International Year of Volunteers-2001.
The portrayal of disabled characters, which are often very stereotypical, showing them as pitiable characters or as comical or villainous ones is one of the most important issue in cinema. Most films reflect the existing societal attitudes of prejudices and lack of awareness and sensitivity. The ‘disability of the society’ in creating space and opportunities for all its members equally, is often overlooked.
Including people with disabilities in the mainstream of public life is what the media must reflect in full measure and an example of this is provided by Revathy’s recent Hindi film, "Phir Milenge", which has Mita Vasisht playing the role of a successful lawyer with a disability.